Flight Redemptions

British Airways E-Store: Your Guide to Earning Avios

Updated: February 19, 2024

For avid travellers, British Airways' e-store offers a convenient and enjoyable shopping experience. With a diverse range of products, from the latest electronics to designer fashion, the e-store provides a seamless way to earn Avios points while you shop. In this article, you'll discover everything there is to know about the British Airways e-store and how it can enhance your travel experience.
A key feature of the e-store is earning Avios points with every purchase, which can then be redeemed for flights, seat upgrades, hotel stays, and more. By utilising the e-store, not only can you indulge in your love of shopping, but you'll also be rewarded with perks to make your travels even more enjoyable.
Explore the varied sections of the online platform, and enjoy the benefits of shopping from the comfort of your own home. Whether you're treating yourself to something special or searching for the perfect gift, the British Airways e-store has it all – providing a unique, convenient, and rewarding way to shop.Exploring the British Airways E-Store
In today's digital world, it's essential to provide customers with a seamless online shopping experience. That's exactly what British Airways, the United Kingdom's flagship airline, has aimed to do with their e-store. Let's dive into what this e-store has to offer and how it can enhance your overall travel experience with British Airways.
The British Airways e-store is a one-stop-shop for everything you may need or want during your trip. Be it travel essentials, electronics, or duty-free items, you'll find a diverse range of products. What makes shopping on the e-store more exciting is the opportunity to earn Avios, the airline's reward points that can be redeemed for future travel-related perks.
When exploring the e-store, you'll come across various categories of products:

Electronics: From headphones to cameras, stay up to date with the latest gadgets during your journey.
Fashion and accessories: Stylish clothing, luggage, and travel accessories that'll make your trip more comfortable and chic.
Health and beauty: Skincare, fragrances, and makeup essentials to keep you feeling fresh and vibrant during your travels.
Gifts and toys: Grab something unique for your loved ones or entertain yourself during long flights with a variety of toys and games.
Home and leisure: Make your home-away-from-home more enjoyable with trendy homeware, books, and travel essentials.

The e-store allows you to search items based on your favourite brands as well. Some top-notch brands featured in the e-store include Apple, Bose, Ted Baker, and Swarovski. Additionally, it's worth noting that the British Airways e-store runs promotions and discounts throughout the year. So, make sure to keep an eye out for any special deals that may come your way.
As mentioned earlier, shopping on the British Airways e-store can help you accumulate Avios. When purchasing items, you'll earn a certain number of points for every pound spent. These points can then be exchanged for experiences, including:

Upgrading your seat
Booking reward flights
Hotel stays
Car hire

To make your shopping experience even more convenient, the e-store offers multiple payment options, such as credit and debit cards, as well as PayPal.
In short, the British Airways e-store provides travellers with an easily accessible platform to purchase a wide range of products. With opportunities to earn and redeem rewards, you'll not only enjoy shopping but also enhance your overall British Airways experience. Happy shopping!Rewarding Your Travel Experience
British Airways' e-store is designed to make your travel experience more rewarding. By shopping through their online platform, you earn Avios points, which can later be redeemed for numerous benefits. Let's explore some of the advantages that come from spending your hard-earned cash on the British Airways e-store.
Firstly, the e-store offers an extensive range of brand partnerships for you to choose from. Over 400+ brands are available, including:

Apple
John Lewis & Partners
Selfridges & Co.

These brands cover a wide variety of products and services, ensuring that there's something for all your shopping needs. So, whether you're purchasing a new gadget, updating your wardrobe, or even finalising your holiday plans, the e-store has got you covered.
Next, let's take a look at how the British Airways e-store rewards you for your purchases. When shopping through the platform, you can earn up to 10 Avios per £1 for your transactions, depending on the retailer. For example, you could collect:
RetailerAvios per £1Apple5 AviosJohn Lewis & Partners2 AviosSelfridges & Co.6 Avios
Now, you may be wondering how you can use these accumulated Avios points. British Airways offers a variety of ways to make the most of them, some of which include the following:

Flights: Use your Avios to book flights with British Airways and their partner airlines.
Hotels & Car Hire: Redeem your points for hotel stays and car rental services.
Other Travel Experiences: Exchange your Avios for exciting travel options like attractions, food, and spa packages.

Another great feature of the e-store is its Special Offers section. Here, you'll find exclusive discounts and deals with selected retailers, allowing you to earn more Avios for a limited time. These offers are updated regularly, so be sure to check back often to take advantage of the best deals.
Lastly, remember that the British Airways e-store is accessible through both their website and mobile app. Download the app to shop conveniently using your mobile device, track your Avios balance, and receive notifications regarding special offers.
In summary, the British Airways e-store offers you a wide selection of brands, fruitful benefits, and exciting opportunities to enhance your travel experience. So go ahead, treat yourself and earn those Avios – your dream getaway may be closer than you think!Booking Your Next Holiday
Are you planning to book your next holiday? The British Airways eStore is a perfect place to start. With countless options and deals for flights, hotels, car hires, and even holiday packages, it's truly a one-stop solution for all your travel needs. Here's how you can make the most of the eStore to plan your next getaway.
Don't miss out on the latest deals and offers available at the British Airways eStore. Keep an eye out for seasonal sales, last-minute flight deals, and exclusive hotel discounts that can help you save money on your holiday. Be sure to sign up for newsletters and notifications so you'll never miss a beat.
Creating a British Airways Executive Club account can unlock even more benefits for your travels. As a member, you'll earn Avios, which are rewards points you can redeem for flights, hotel stays, car hires, and more:
ActivityAvios EarnedFlights with British AirwaysUp to 3 Avios per £1 spentHotel staysUp to 15,000 Avios per bookingCar hiresUp to 10,000 Avios per bookingShopping at partner retailersUp to 12 Avios per £1 spent
Look forward to collecting Avios as you travel and spend, and watch the savings add up.
Do some research before booking to ensure that you're getting the best value for your money. Compare the packages and options offered by British Airways eStore to those of other providers, and don't hesitate to reach out to the British Airways customer service team with any questions you may have.
Planning a seamless trip is easier when everything is booked under the same umbrella. The British Airways eStore offers holiday packages that include flights, hotels, and car hires, all taken care of through their booking platform. These packages can often be more convenient and cost-effective, as you'll have everything sorted out in one go.
Here are some additional tips to bear in mind when booking your next holiday with the British Airways eStore:

Be flexible with your travel dates to secure better prices and deals on flights and hotels
Set up Price Alerts to receive notifications when prices drop for your desired routes
Take advantage of Multi-city bookings to visit several destinations during your holiday
Look out for Bundle deals to save more on flights, hotels, and car hires

By utilising the British Airways eStore and its various features, you can make your holiday planning experience hassle-free and cost-effective. Start exploring the deals and offers today, and you'll be one step closer to your dream getaway.Understanding Avios and How to Earn Them
Avios is the reward currency used by British Airways and its partners, allowing you to collect points and redeem them for various travel-related benefits. There's a multitude of ways to earn Avios, and this section aims to help you understand the essentials and how to maximise your rewards.
Earning Avios primarily involves participating in the British Airways Executive Club – a free programme that you can join here: British Airways Executive Club.
Once you've joined, you can start earning Avios through various methods, such as:

Flying with British Airways or its partner airlines
Booking hotels associated with the Executive Club
Shopping at the British Airways eStore
Renting cars with Avis, the exclusive car rental partner
Taking advantage of promotions and special offers

Each of these methods has its particularities; let's explore them below.
Flying is the most straightforward way to earn Avios. The number of points you collect depends on the flight distance, fare class, and your Executive Club tier.
Here's a breakdown of the number of Avios earned per mile flown:
Fare ClassBlue Tier (Base Rate)Bronze TierSilver TierGold TierEconomy1.01.251.52.0Business1.51.8752.253.0First3.03.754.56.0
Hotel bookings are another effective way to earn Avios. By booking through platforms like Agoda, Booking.com, or participating hotel loyalty programmes, you can collect points during your trips. Each platform offers a different rate, so be sure to compare and select the most rewarding option.
Shopping at the British Airways eStore allows you to earn Avios on everyday purchases. The eStore offers thousands of popular retailers, including Amazon, Apple, and John Lewis. To earn points, simply access the eStore via your Executive Club account, then shop online as you usually would.
Car rentals with Avis provide you with a chance to collect Avios every time you need a vehicle. Remember to provide your Executive Club membership number when booking, and you'll earn up to 5 Avios per £1 spent.
Lastly, keep an eye out for promotions and special offers that can boost your Avios balance. These offers often provide bonus points for specific activities or purchases, so be sure to check the British Airways website or subscribe to their newsletter to stay informed.
In summary, understanding Avios and the various methods to earn them is essential for any British Airways traveller. By utilising the opportunities mentioned above, you can make the most of your travel experiences and enjoy greater rewards.Exclusive Benefits for Club Members
British Airways' eStore offers exclusive benefits for its Club Members, providing you with additional perks when shopping online. These benefits ensure that you get even more value out of your membership, making it an essential experience for those frequent flyers looking to reap rewards.
Being a Club Member grants you access to bonus Avios points on top of your regular points earned through purchases. This translates to fantastic savings on your future travels, whether you're redeeming your Avios for flights, hotel stays, or car hires. The table below illustrates the Club Member tier and corresponding Avios bonus percentage:
Club Member TierAvios Bonus PercentageBlue0%Bronze25%Silver50%Gold100%
Better conversion rates on Avios are another perk exclusively for Club Members. When you're ready to convert your earned Avios points into rewards or experiences, you'll enjoy more benefits, particularly for Bronze, Silver, and Gold members.
Additionally, British Airways eStore partners with hundreds of top brands to offer you an extensive selection of products and special deals. From high-street fashion to the latest gadgets and luxury goods, you're guaranteed to find the perfect purchase to suit your needs.
Club Members are also granted access to exclusive promotions and sales, with advance notice of upcoming deals. This means you'll be the first to know when your favourite brands are offering fantastic savings.
To keep you informed, Customised newsletters ensure you receive tailored content and personalised offers suited to your preferences. This enables you to make the most of your membership and capitalises on these special privileges.
In summary, being a British Airways Club Member in their eStore doesn't just offer status; it provides you with exclusive access to bonus Avios, better conversion rates, a wide range of top brands, special promotions, and customised communication. Maximise your membership by taking advantage of these fantastic benefits available only to you.Browse Through Top Travel Deals
Are you in search of exciting travel opportunities? Look no further! The British Airways e-store offers a fantastic selection of deals that cater to various travel needs. Keep reading to uncover some of the top travel deals currently on offer.
Flights and hotels: Combining your flights and hotel bookings is a savvy move for saving money. British Airways has teamed up with numerous hotels to provide you with excellent packages and seamless booking experiences. Choose from a range of destinations, whether it's a relaxing beach holiday or an adventure-packed city break.
Rewards for car rentals: If you're planning on renting a car on your next trip, don't miss out on these lucrative deals. Earn Avios points with participating car hire companies, such as Avis and Budget. You can use these points for future flight or hotel bookings, unlocking even more savings!
Holiday offers: Keep an eye out for seasonal promotions and holiday specials available on the e-store. From city breaks in Europe to luxury getaways in the Caribbean, there's something for everyone. Early bird discounts and last-minute deals are not uncommon, so it's worth checking back regularly.
Cruise packages: For those interested in exploring multiple destinations, cruise travel might be the perfect solution. British Airways collaborates with top cruise liners like Royal Caribbean and Celebrity Cruises to bring you fantastic deals. Whether you're embarking on a Mediterranean journey or discovering the beauty of Alaska, it's all possible with their curated cruise packages.
Have a look at some examples of great travel deals:
DestinationPackage DealDurationPriceNew YorkFlights + 3 nights at a 4-star Manhattan hotel3 nightsfrom £699ppBarcelonaFlights + 3 nights at a boutique beachfront hotel3 nightsfrom £199ppCaribbean CruiseFlights + 10-night all-inclusive Caribbean cruise with Royal Caribbean10 nightsfrom £1,299pp
As an experienced traveller, your budget matters. Exploring the British Airways e-store for these top deals will ensure you maximise your savings while still enjoying an unforgettable journey. So, what are you waiting for? Dive in and grab the best travel package tailored just for you!Luxury Travel Essentials
When flying with British Airways, you'll want to ensure you're well-prepared for your journey. To help you indulge in the utmost comfort, we've gathered a list of luxury travel essentials which can be found in the British Airways e-store. These items are perfect for making your flight experience both stylish and relaxing.
1. Noise-cancelling headphones - Blocking out cabin noise is crucial for a peaceful flight. Invest in a high-quality pair of noise-cancelling headphones, such as the Bose QuietComfort 35 II. These premium headphones offer top-notch sound quality and a comfortable fit, making your in-flight entertainment experience unforgettable.
2. Luxurious skincare products - Long flights can take a toll on your skin. Keep your complexion fresh and hydrated with high-end skincare products. The e-store offers an array of options, including:

Elemis Pro-Collagen Marine Cream
Clinique Dramatically Different Moisturising Lotion
L'Occitane Immortelle Divine Cream

These brands are known for their effectiveness and luxurious feel, ensuring your skin remains glowing throughout your travels.
3. Cashmere travel accessories - Wrap yourself in the ultimate comfort with cashmere travel accessories. Look for offerings like:

Cashmere travel wraps - a versatile and stylish accessory to keep you cosy
Cashmere socks - providing warmth and softness for your feet during flights
Cashmere eye masks - to block out light and enable a sound sleep

Choose from brands like Johnstons of Elgin and Sofia Cashmere to get the best quality products.
4. Gourmet snacks and beverages - Treat your taste buds to delicious gourmet snacks and beverages available in the e-store. Indulge in exquisite chocolates from Hotel Chocolat or savour posh tea blends from Newby Teas. You'll find a variety of options to suit every palette.
Additionally, consider exploring the range of Ted Baker Travel Accessories, which include stylish luggage tags, passport holders and washbags. These items provide a sleek touch to your travelling kit.
By incorporating these luxury travel essentials into your journey with British Airways, you're sure to have an enjoyable and comfortable flight. Don't forget to visit the British Airways e-store to find all your must-have items before your trip. Happy travels!In-Flight Meals and Health Guidelines
When flying with British Airways, you'll find a selection of in-flight meals to suit your taste buds and dietary needs. In order to maintain your health during flights, it's important to be aware of the guidelines for in-flight meals and follow them accordingly.
British Airways offers a variety of meal options, including:

Standard meals
Special meals (vegetarian, vegan, gluten-free, etc.)
Children's meals

Remember, you can pre-order your special meal up to 24 hours before your flight.
Hydration is key during long flights, so aim to drink plenty of water throughout your journey. British Airways provides water, tea, and coffee for free on all their flights. Avoid excessive consumption of alcohol, as it can lead to dehydration and disrupt sleep patterns.
To prevent jet lag and maintain a sense of normalcy, try adapting to your destination's time zone through your meal patterns. If it's breakfast time at your destination, opt for a breakfast meal on board, even if it's evening in your current time zone. This can help in adjusting your body clock.
While on board, there is a chance your digestion might react differently due to cabin pressure and limited mobility. Here are some health guidelines to follow for in-flight meals:

Consume smaller portions to avoid indigestion
Limit intake of salty and fatty foods
Opt for fruits and vegetables when available
Choose lean proteins for a balanced diet

In terms of allergies, British Airways provides information on 14 allergens commonly found in food. They are:
AllergenExampleCereals containing glutenWheat, rye, barley, oatsCrustaceansCrab, lobster, prawnsEggsFishPeanutsSoybeansMilk (including lactose)Nuts (not peanuts)Almonds, hazelnuts, cashewsCeleryMustardSesame seedsSulphur dioxide and sulphitesSome dried fruits, winesLupinSeeds and flourMolluscsClams, mussels, oysters
To ensure your safety, always inform the airline about your allergies when booking your ticket and reaffirm your requirements during check-in.
By being mindful of the health guidelines provided and taking advantage of British Airways' in-flight meal selection, you're sure to enjoy a more comfortable and enjoyable flight experience. So go ahead, indulge in some quality dining while flying high above the clouds.Payment and Refund Options
When it comes to the British Airways e-store, you'll find numerous payment and refund options for your convenience. Let's dive into the different methods and processes that you can choose from.
First and foremost, you'll be happy to know that the British Airways e-store accepts multiple payment methods. These include:

Credit and Debit Cards: Visa, Mastercard, American Express, and others
PayPal: A secure, online payment method
Other Payment Methods: Availability of these may vary depending on your location and the specific store

It's important to note that different products and services on the e-store might have varying payment options. Don't forget to check the product page for specific details before finalising your purchase.
Moving on to refunds, British Airways strives to ensure a smooth refund process for its customers. If you find yourself needing to request a refund, the e-store typically offers the following options:

Refund to Original Payment Method: You can choose to have the refund amount credited back to the original method of payment.
Store Credit or Voucher: If eligible, you can request store credit or a voucher for use on future purchases.

Keep in mind that refund policies may differ depending on the product or service you've purchased. For instance, some products might have a specific timeframe within which refunds can be requested. It's essential to familiarise yourself with these policies when purchasing items on the British Airways e-store.
Should you have any concerns, the customer service team is always available to help you through the refund or payment process. They can be easily reached via phone, email, or online support forms.
In summary, the British Airways e-store offers a variety of payment options, including credit and debit cards, PayPal, and more. They also provide multiple refund options, such as refunding to the original payment method or providing store credit. Always remember to review the specific policies for the product or service you're interested in to ensure a smooth shopping experience.Conclusion
To sum it up, the British Airways e-store presents a fantastic opportunity for you to maximise the value of your Avios points. By exploring and utilising the platform, you'll discover numerous benefits that accompany this airline loyalty programme. Let's recap some of the key takeaways from this article:


The e-store offers a wide variety of products and services, ranging from cutting-edge electronics to luxury getaway packages. There's something for everyone, and you're bound to find great deals to suit your preferences.


By shopping on the e-store, you can both earn and redeem your Avios points, making it even more appealing to loyal British Airways customers. It's as simple as logging in to your BA account, browsing the e-store, and making purchases.


Don't forget to keep an eye on the e-store's sales and special offers. Seasonal promotions, limited-time discounts, and exclusive deals can help you get more for your points and save money on your purchases.


Key BenefitBrief DescriptionVarietyA wide range of products and services to suit all tastesPoints OptimisationEarn and redeem Avios points with easeSpecial OffersFrequent sales and promotions to stretch your points further
To make the most of the British Airways e-store, it's essential to review your Avios balance regularly, stay updated on product offerings, and always be on the lookout for lucrative promotions. By doing so, you'll be well on your way to enjoying the full range of benefits that this platform has to offer. Happy shopping!

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